Independent guide. Not affiliated with, endorsed by, or sponsored by Avon Products, Inc. or any direct-sales company.

Startup Costs of a Beauty Direct-Sales Business: A Complete Worksheet

"Low startup cost" is often true for the sign-up fee, but it's rarely the whole picture. Here's every cost category to budget for, so you can compare opportunities on real numbers from each company.

Upfront costs

  • Sign-up or starter kit fee. Some companies charge a fee; some offer free sign-up with optional kits. Check the current offer.
  • Demo products and testers. Customers want to try before they buy.
  • Samples. Small sizes to hand out.
  • Brochures or catalogs. Sometimes sold to reps rather than given free.
  • Basic supplies. Bags, order forms, business cards, a card reader.

Ongoing costs

  • Minimum order or activity requirements (if any)
  • Shipping and delivery
  • Website or online-store fees
  • Ads, boosted posts, event or market booth fees
  • Payment processing fees
  • Mileage and parking
  • Customer gifts, discounts and free shipping you offer
  • Unsold, expired or returned products

Taxes

As an independent contractor you'll generally owe income tax and self-employment tax on profit, and you may need to collect sales tax depending on your state and the company's setup. Keep receipts; many business expenses are deductible. A tax professional can tell you what applies to you.

Your worksheet

Fill in the figures from the company you're considering.

CostUpfrontMonthly
Starter kit / sign-up$______n/a
Demo products & samples$______$______
Brochures / catalogs$______$______
Shippingn/a$______
Website / app fees$______$______
Marketing & events$______$______
Supplies & payment fees$______$______
Mileagen/a$______
Total$______$______
Break-even check: divide your monthly costs by your expected earnings per order. That's how many orders you need each month just to break even, before paying yourself anything.

Want this as a printable, plus sales and expense trackers? See the starter planner.

Earnings disclaimer: nothing on this site is a promise or guarantee of income. Results vary widely, and many participants earn little or nothing after expenses. Your results depend on your own effort, costs, market and the company's current compensation plan. Read the full earnings disclaimer.

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